Report + Annotation document update

February 6th, 2009 No comments

Today I again uploaded a big update to my report, you can read it here (download) or download the full zip with LaTeX files here (download)I also included a separate annotation document this can be found here (download) or in the LaTeX files.

Categories: Own Work Tags:

Report Update

August 31st, 2008 No comments

Today I finally uploaded a big update to my report, you can read it here (download) or download the full zip with LaTeX files here (download)

Categories: Own Work Tags:

Report (Work In Progress)

June 3rd, 2008 No comments

Here I keep a copy of my final report, which is stil a very early draft at the moment. As such very incomplete. (03-06-2008) (download)

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Framing as a theory of media effects

April 24th, 2008 No comments

By DA Scheufele (download)

Abstract

Research on framing is characterized by theoretical and empirical vagueness. This is due, in part, to the lack of a commonly shared theoretical model underlying framing research. Conceptual problems translate into operational problems, limiting the comparability of instruments and results. In this paper I systematize the fragmented approaches to framing in political communication and integrate them into a comprehensive model. I classify previous approaches to framing research along two dimensions: the type of frame examined (media frames vs. audience frames) and the way frames are operationalized (independent variable or dependent variable). I develop a process model of framing, identifying four key processes that should be addressed in future research: frame building, frame setting, individual-level processes of framing, and a feedback loop from audiences to journalists.

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Frame Analysis: An Essay on the Organization of Experience

April 24th, 2008 No comments

Goffman, Erving. 1974. Frame Analysis: An Essay on the Organization of Experience. London: Harper and Row.

Categories: Literature Tags:

Automatic Classification of Television Commercials

February 27th, 2008 No comments

This is a masters thesis written by Tom Nijmeijer (download)

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Setup for Commercial Descriptions

February 20th, 2008 No comments

This is the 3rd draft on the procedure of describing the television commercials. I will update this post for each revision.The document can be downloaded here in LaTeX format, pdf included. (download zip)
(download pdf) (31-03-2008)

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Research Proposal

February 15th, 2008 No comments

This is the latest version of my research proposal. I will update this post for each revision.
The proposal can be downloaded here in LaTeX format, pdf included. (link) (15-02-2008)

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Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility

February 15th, 2008 No comments

This is a paper written by R. Buda & Y. Zhang. (link)

Abstract:

Abstract Subjects (n = 200) received a detailed description of a product and were
asked to rate their attitudes about this product. Presentation order, source credibility
and message framing were manipulated in a 2  2  2 completely crossed factorial
design. Subjects who received a positively framed message rated product attitudes
significantly greater than those subjects who received a negatively framed message.
Also, significant differences in message framing effects were found for those subjects
who received the framed message first in the nonexpert condition (credibility) and those
subjects who received the framed message last in the expert condition. Findings are
then discussed.

Categories: Papers Tags:

TV commercials for prescription drugs: A discourse analytic perspective

February 14th, 2008 No comments

This is a paper written by Lewis H. Glinert. (link)

Abstract:

Background: The US Food and Drug Administration has called for research that may assist in developing standards for risk/benefit messages in the promotion ofprescription drugs. Linguistics-based models of meaning and inference, thoughfrequently applied to advertising, have not hitherto been used in this arena.
Objective: This study was intended to illustrate how discourse analysis, a methodologyfor microanalysis of texts in context, can elucidate the workings and interplayof promotional, informational, and other functions of direct-to-consumer drug advertising,anticipating threats to ‘‘fair balance’’ and pinpointing textual phenomenaand issues suited to empirical study.
Methods: The text and visuals of a small corpuswere analyzed along several dimensions,using theoretical insights of linguistic pragmatics and ethnography of speech to ask what the advertisement is seeking to do and what messages a viewer is likely to derive.
Results: The linguistic and rhetorical features include an intense switching and fusionof styles and modalities: the traditional advertising distinction between personal andimpersonal, ‘‘company’’ and ‘‘consumer’’, was ostentatiously flouted. The role ofspokesperson was assigned to characters in a real or virtual narrative. The narrativeportion of the text and images often struck an ironic or postmodern note, eg, by mixingscience with science fiction. The overall functions of the commercials (promotional,informational, and aesthetic) were themselves frequently blended. The text deployedseveral linguistic or rhetorical strategies to send a double message for promotionaladvantage, including syntactic-semantic ambiguity, voice-over risk messages at oddswith upbeat visuals, and a vagueness of certain words in particular contexts.
Conclusions: Findings contribute to our understanding of how TV commercials convey meaning with respect to drug benefits and risks, with implications for advertisers,regulators, and patient education. They also suggest new foci for empirical study.

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